History

Sporteum Philippines, Inc. was incorporated on July 6, 2001. Its key stakeholders have accumulated experiences in the sports industry totalling more than 100 years, tracing back to Rubberworld Philippines, Inc., manufacturer of well-known brands – Spartan, Kaypee, Grosby, and Mighty Kid.

The Company founded the ACCEL brand on the 8th of September 2001 then started their commercial operations on October of the same year; picking the brand name cleverly derived from the word “acceleration” and initially rolling out ten styles – half of them basketball shoes. ACCEL has since achieved a distribution network of 250 outlets nationwide by December 2002.

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In 2003, ACCEL began its sports advocacy by becoming the Official Outfitter of the Filipino athletes competing for the 22nd South East Asian Games, and the 28th Olympiad in Athens the year after. Each member of those contingents was supplied with ACCEL jacket, a cap, team bag, backpack, training shoes, collared shirts, training uniforms, and some competition uniforms. They also provided kits to sponsored professional teams such as Brgy. Ginebra Kings and San Miguel Beermen in the PBA, La Salle Green Archers and UST Growling Tigers in the UAAP, San Beda Red Lions and San Sebastian Stags in the NCAA.

They were quickly recognized as the Outstanding Sports Wear Brand at both the 11th and 12th (2004 and 2005) Annual Asia-Pacific Excellence Awards (APEA). Then by September of 2005, 342 outlets have been established, representing unparalleled exponential growth in the industry.

In making Philippine basketball competitive once again in an international arena dominated by towering players; three-point shooting standout, coach, and former team manager, a Philippine basketball icon – Allan Caidic signed with ACCEL and presided over a three-year program tagged “The ACCEL Allan Caidic Shooting Camp”. This began with the “ACCEL 3-point Shootout Challenge” with 3,000 participants from all over Luzon in which the ten best shooters in the national championship round will attend a basketball camp specifically aimed at honing three-point shooting skills to be personally supervised by Allan Caidic himself.

accel-quoteACCEL maintains an extensive and continuous presence in sports events other than basketball on a nationwide scale. It religiously sponsors some of the annual premier sports leagues such as the JVC Badminton Open, Shakey’s V-League and the Mitsubishi Lancer International Junior Tennis Championships. It has sponsored beach volleyball, collegiate varsity programs, the national bowling team, biking, amateur and professional boxing and the SM Philippine Skating Team that competed in the U.S. and Thailand.

Its first spokesperson, endorser and user was the highly popular Asi Taulava whose considerable size and bulk in the high impact sport is a luminous testimony to the durability of ACCEL athletic footwear. On basketball’s extreme popularity, Sporteum manufactures basketball shoes using the names of the recognizable figures who are also ACCEL endorsers: Mark Caguioa with “The Spark”, Jayjay Helterbrand with “The Fast”, and the premier three-point shooter of the country, Allan Caidic with The Triggerman. Endorsers are actively involved in the design of their respective shoes, and it is the first time in the history of Philippine sports that athletic shoes have been named after local heroes.

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Two of the first few styles of basketball shoes introduced by ACCEL aptly named ‘Fast’ and ‘Furious’ for Helterbrand and Caguioa respectively.

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Two of the first few styles of basketball shoes introduced by ACCEL aptly named ‘Fast’ and ‘Furious’ for Helterbrand and Caguioa respectively.

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